Deborah Ricardo
About the Brand
Deborah Ricardo's goal is to photograph women and position her brand with a lighter, more sensitive approach—moving away from serious, corporate-style photography. She aims to create a sensory experience through her photography, capturing the unique essence of each personal brand.
She wanted her new brand to be elegant, accessible, sensitive, and artistic—just like her—while incorporating elements inspired by nature. Her vision was for people to look at her brand and feel warmth, sensitivity, and tranquility.
These elements are reflected in the symbol, which features an organically designed D + R, along with a circle representing the camera lens through which she captures each client’s essence. The warm color palette evokes a sense of coziness, while the delicate pattern resembles the tiny leaves of trees, reinforcing the connection to nature.
